Web Content Manager

Temple University's Division of Strategic Marketing and Communications is searching for a Web Content Manager

Become a part of the Temple family and you will have access to the following:
A hybrid work schedule (3 days in-person, 2 days virtual)
Full medical, dental, vision coverage
Paid vacation time off and Personal days
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more!

Salary Grade: T25
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant’s education and experience, all relevant internal equity considerations, department budget, and funding source.

Position Summary
Reporting into the Director of Web Content Strategy, the Web Content Manager is responsible for shaping and overseeing content planning, development and execution for web properties managed by Strategic Marketing and Communications (SMC) that is user-oriented, valuable, usable, sharable, findable and measurable. The web content manager will write, develop and manage compelling content that elevates the university’s reputation and brand awareness with audiences, supports business goals, and drives student enrollment and retention.

As a member of SMC and the Web Collaboration Center (WCC) at Temple, the web content manager plays a central role in maintaining a dynamic and effective online presence for Temple University websites. In addition to maintaining regular website updates, the incumbent will collaborate closely with the Director of Web Content Strategy and WCC colleagues to evolve use of the university’s Drupal framework and component library.

Performs other duties as assigned.

Job Details
* Offer of employment is conditional upon the successful completion of a pre-employment physical screening.

Required Education and Experience
* Bachelor’s degree
* And at least 3 years of directly related, professional experience in web content, communications, or marketing.
* An equivalent combination of education and experience may be considered.

Preferred Experience
* Experience in higher education, content strategy and partnering across business units to achieve organizational goals.

Required Skills and Abilities
* Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability.
* Able to meet tight deadlines and work well under pressure.
* Able to action content strategies with minimal oversight.
* Strong writing, editing, and proofreading skills, and experience aligning with editorial style guides.
* Ability to analyze data and draw actionable insights to improve performance.
* Deep understanding of user needs and behaviors.
* Proficient in Microsoft Office suite, including Teams and SharePoint.
* Experience with project management systems.
* Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
* Superior organizational skills - must be able to effectively prioritize and meet deadlines.
* Ability to quickly acclimate to different environments and openness to new processes and technologies.
* Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
* Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
* Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
* Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
* Strong attention to detail and ability to utilize data and insights to determine decisions.
* Ability to attend staff events as needed (including occasional nights and weekends).
* Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
* Ability to work independently and efficiently.
* Demonstrated excellent organizational time management skills.

Essential Functions
* Write and develop high-quality, actionable and cutting-edge marketing and web content that elevates Temple’s reputation.
* Create, edit and oversee the publication and continuous optimization of engaging and accurate content across websites including the university’s main, Office of the President and Undergraduate Admissions websites, ensuring consistency with branding and messaging guidelines.
* Ensures all websites managed by the content team align with university brand and enrollment strategy.
* Collaborate with web content manager (main website) and SEO specialist to develop, optimize and evolve content strategy for the main website in Drupal 10.
* Guide SMC and WCC campus partners at Temple’s schools, colleges and units on web content best practices to improve performance and align with institutional content strategy.
* Contribute to and advocate for continuous improvement and quality assurance best practices for web and Temple’s Drupal framework.
* Recommend strategies and new technologies for pushing the boundaries of the Drupal framework and component library to remain competitive, relevant and engaging in the evolving digital landscape.
* Contribute recommendations for how to improve delivery of web content to enhance user experience and engagement.
* Effectively communicate the Web Collaboration Center principles and explain why they are vital to the success of the university’s web properties.
* Acts as proxy for director of web content strategy in division meetings and with campus partners.
* Identify, develop and implement strategies for improving workflow efficiencies and delivering work on deadline.
* Stay abreast of trends and innovative practices for web content at peer institutions and in the digital space.
* Conduct regular content audits to assess the quality, effectiveness and alignment of website content with institutional goals, accuracy, relevance and timeliness, and manage lifecycles of specific content.
* Collaborate with SEO specialist to evolve department SEO strategies and improve search engine ranking.
* Coordinate between the web content team and various stakeholders, ensuring clear communication and alignment of web content with institutional priorities.
* Partner with UX, research, development, information technology and design teams to prioritize a user-first approach in web, enhancing navigation, usability and overall experience
for Temple's audiences.

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

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You may request a copy of the report by calling Temple University’s Public Safety Services at 215-204-7900.